At the 2023 Super Bowl halftime show, Rihanna performed an incredibly fantastic performance, and you’d guess she received a large pay for it. At all levels of competition, halftime shows are a tradition during American football games. The Super Bowl, the National Football League’s (NFL) annual championship game, features a variety of entertainment that has a strong connection to pop culture and increases interest across the country and on television.

Although much of the attention is focused on the Super Bowl, the halftime show is frequently the topic of conversation for extended periods of time.

Only “union scale,” which translates to barely anything at all, is paid to Super Bowl entertainers.

Rihanna, however, prepped her arsenal to make the most of a chance that brought her to the screens of many across the world.

Let me backtrack a bit.

Rihanna is a music artist, business owner, and investor. Just like Beyonce, she has been building wealth using the Cashflow Quadrant formula: employee, self-employed, business owner, and investor. Rihanna’s net worth is estimated to be between $1.4 and $1.7 billion, thanks to her massive business empires Fenty Beauty and Savage x Fenty (apparel). Beyonce’s net worth is $500 million, which includes her various investments, endorsement deals, and so on. 

To get to the meat of my argument, please read the article below, which was sourced from Yahoo Finance. 

“As for Rihanna’s halftime show performance last weekend a league spokesperson confirmed to Forbes that Apple Music footed the bill alongside the NFL.

Although Rihanna won’t be receiving a paycheck for her concert, it seems the self-made mogul won’t need it, as she’s worth an estimated $1.7bn.

Instead, the “Umbrella” singer may gain some alternative streams of revenue for her performance. Ahead of the big game, the Savage x Fenty founder released a 17-piece Super Bowl-inspired collection, which included a T-shirt that read: “Rihanna concert interrupted by a football game, weird but whatever” and her take on a classic football jersey.

The collection, which is available on, ranges from $32.95 for a Fenty Super Bowl beanie to $112 for a “Property of Fenty” hoodie emblazoned with “Savage x Fenty LVII” on the back.

The singer also dropped a second nine-piece capsule collection in collaboration with the NFL and sporting goods company Mitchell & Ness. Items such as official NFL-branded T-shirts and hoodies featuring Rihanna’s hand holding a football are available to purchase online.

Multiple sources have reported that Rihanna is also filming a documentary with Apple TV+, which will show the lead-up to her major halftime show performance and her life as a new mother”

Please, who comes up with these income-generating strategies for these people? How can one begin to think like that?

What are the learning points here?

Talk about milking every opportunity. I have been reading a lot about generational wealth, especially for women, and I have been studying some of these very wealthy ladies.

Rihanna wasn’t going to be paid for the show, but she has set in motion business opportunities that will help her maximize the globally acclaimed show. Her consultants must have collaborated with her to accomplish that feat.

She already had an apparel line and a beauty line anyway, and she showcased those things generously during her performance.

📍 She who associates with the wise will become wise.

📍 Keep improving on your talent and making yourself so valuable.

📍 Learn to recognize opportunities and work with those who can help you see them.

📍 Collaborate your way into success.

📍 There is no such thing as too much money.

Inflation, currency risks, and more will make a mess of your money. Hence, you need to continue to work at making, managing, and multiplying your money.

📍 Some opportunities are pregnant with bigger opportunities, don’t despise them.


📍 Women must learn to network upward, sideways, and downward. Older women provide mentoring and leadership; your contemporaries provide inspiration and support; and younger women provide vigor and help broaden or freshen your perspective. Intergenerational friendships are powerful.

We invite you to join our Smart Stewards Academy Membership for video courses, resources, accountability pairing that will help you make the best of your finances this year. Read more about the Academy HERE.

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