One of the ways to maximise the usage of anything and avoid waste is by repurposing. We know that about clothes, food, household goods and almost anything you can think of; but today, we want to talk about repurposing content for social media.

Are you wondering what content repurposing is? Perhaps you made a post some years back and the prose is a long write-up? Such a post can retain its relevance today by you repurposing it from long prose to probably a twitter thread or recording it as a podcast or video.

Based on the intro and example above, repurposing content is recycling content you already have and turning same into newer social media posts. This gives the old post a new feel.

There are tremendous benefits to repurposing content and it’s an easy way to fill the gaps in your content schedule because most of the work has already been done. You can go back through your data, find your best-performing content, and transform it into something new that will serve your new followers, fans and well-wishers.

The #1 benefit of repurposing content is that it makes content MUCH easier to scale. In other words, you don’t need to write every post, shoot every video and design every infographic from scratch! Instead, you can use a piece of new content as the basis for posts, videos, social media posts, webinars etc and augment with previous content created.

Another benefit is that it makes reaching a new audience easier.

With Facebook memories, I’ve been able to repurpose a lot of my old data and posts and share them with a new and larger audience.

For business posts, you can use the same copy, repurpose the caption and share on a different platform other than the one it was previously shared.

If your content contains information that has since changed, you should remember to update your data so it’s not stale.

So, what materials are you repurposing this week? Whatever that is, have fun doing it!


Ibidolapo Taiwo-Fajolu is a professional business analyst providing quality training and advisory services solution with years of experience in cognate corporate training with unique impact for performance – bench-marking global standard with relevant case studies; business planning, business idea conceptualisation, current position assessment, enterprise transformation, staff recruitment and appraisals.

She runs a successful consultancy with her husband, provides social media management and digital marketing services to businesses and organisations and also runs her interior design consultancy.


  • Remikekun Kehinde-Philip says:

    Brief and concise, I love this write-up on repurposing content for social media. Makes so much sense, the good thing is one can channel it to other aspect of life, like relationships with friends and families. Are there things I have done in the past that made someone giggle? I can repurpose the same.

    Thank you for sharing.

  • Toluwalase says:

    Interesting, these tips will help me to recreate new content from old posts, quite insightful write up.

  • So many resources to repurpose. So many opportunities abound even in what is available to us right now. May we receive the ability to maximise them. Thanks for this purposeful writeup Ibinike our darling “Coordi”.

Leave a Reply

error: Content is protected !!